S2EP04: Digging In w/ Steve Palmer @ The Indigo Road

Steve Palmer began his group of 20 restaurants in the Southeast ten years ago, and after his fifth successful opening he started worrying about how to ensure growth in a high-failure industry. “I wanted my management team to drill down on how to better identify people,” he says. The company now looks for new hires with drive, a work ethic, curiosity and a collaborative spirit. He finds it crucial that he disrupt the traditional work-hard-party-hard restaurant culture, so in 2017 he helped launch Ben’s Friends, which hosts addiction support groups for restaurant workers: “We spend every night taking care of customers,” he says. “We are just now figuring out how to take care of each other.”